media

noun

médias m pl;

∎ he works in the media il travaille dans les médias;

∎ the news media la presse

media advertising publicité f média;

media analysis analyse f des médias;

media analyst analyste m f des médias;

media buyer acheteur(euse) m, f d'espaces (publicitaires);

media buying achat m d'espace;

media consultant conseil m en communication;

media coverage couverture f médiatique;

∎ to get too much media coverage être surmédiatisé(e);

media event événement m médiatique;

media exposure couverture médiatique;

media group groupe m de médias;

media hype battage m médiatique;

media mix mix média m;

media plan plan m média;

media planner médiaplaneur m, média planner m;

media planning média planning m;

media research médialogie f;

media schedule calendrier m de campagne;

media studies études f pl de communication;

media vehicle support m médiatique

Carlton will use a wide-ranging media mix of radio, posters, press and television … to inform the public, advertising and business communities of its programme and corporate format prior to launch.

English-French business dictionary. 2013.